Organic whole wheat flakes, granola clusters and crunchy strands of bran - what a crisp way to greet the day!Why cereal?When you consider the benefits of cereal, you'll see why it is a great breakfast choice.Ready-to-eat cereals are rich in important vitamins and minerals, yet lower in calories than many other breakfast options.Cereal eaters also consume less fat, less cholesterol and more fiber than noncereal eaters.Why should you go organic?For You and Your Family! Organic foods are grown without the use of synthetic pesticides, chemical fertilizers or genetically engineered ingredients.For the Planet! Organic farming helps keep air, water, and soil clean by not using synthetic pesticides or chemical fertilizers.